Introductory paragraph.

Perhaps asking the reader to guess before showing data

A bit of commentary before each one of these sections

 

Total 2017 Contributions to Nonprofits $410.02 Billion

 

contributions by source

 

percentage of total contributions by recipient category

 
 

+5.2%

Total estimated YoY increase in charitable giving in the United States

 
 

+5.2%

2017 increase in giving by individuals

+6.0%

2017 increase in giving by Foundations

+2.3%

2017 increase in giving by bequest

+8.0%

2017 increase in giving by corporations

 

 

INDIVIDUALS

 

$1,165

2017 average total charitable giving per capita

$2,271

2017 average total charitable giving per household

 

 

CORPORATIONS

 
 

0.9%

2017 average corporate giving as a percentage of corporate pre-tax profits

 
 

 

ONLINE GIVING

 
 

$132

2017 average online donation amount

 
 

online giving as a percentage of total 2017 contributions

 

2012

7.0%

$28.7B

2013

6.4%

$26.2B

2014

6.7%

$27.5B

2015

7.1%

$29.1B

2016

7.2%

$29.5B

2017

7.6%

$31.2B

 

12.1%

Growth of online giving in 2017 compared to 2016

21%

Percentage of online donations made on a mobile device in 2017

 

 

DONOR RETENTION

 

31%

First-year offline-only donor retention rate for nonprofits in the US

61%

Multi-year offline-only donor retention rate for nonprofits in the US

25%

First-year online-only donor retention rate for nonprofits in the US

64%

Multi-year online-only donor retention rate for nonprofits in the US

 

 

OTHER RELEVANT DATA

 

$20

2017 median donation amount for gifts below $1,000 in the US

$2,000

2017 median donation amount for gifts above $1,000 in the US

64

Average age of a donor in the US

2

2017 average number of charitable gifts per US donor

 

A special thanks to the following resources for preparing and sharing the data presented on this page:

Blackbaud "Giving Charitable Report" https://institute.blackbaud.com

Indiana University Lilly Family School of Philanthropy "Giving USA 2018 Annual Report" https://philanthropy.iupui.edu