Our consulting process enables organizations to realize stadium and facility buildout goals.
Cogeo's capital campaign consulting service optimizes the necessary process an organization must undertake to achieve a facility upgrade or entirely new facility buildout.
THE SECRET SAUCE
The Cogeo team specializes in creating structure and partnering with clients to effectively execute on all of the necessary components of a client's capital campaign in order to achieve their goal. The following four phases generally comprise the four phases of a client's campaign:
Preparation Phase: Cogeo works with the client to clearly define their campaign goal in the context of their needs. Additionally, Cogeo ensures client messaging is clear and understandable to their target audience. All of this information is then compiled into one comprehensive document called a case statement. The leadership team is also formed during the preparation phase, as well as the identification and organization of all relationships the client has to potential donors.
Lead Gifts Phase: After identifying lead gift donor prospects, cultivation and solicitation strategies are determined for each prospect. Leadership team members are actively involved in making the asks of these prospects after they have been properly cultivated. Cogeo works with the leadership team to select the most appropriate solicitors, strategize the cultivation activities, and train the solicitation team. When appropriate, Cogeo accompanies volunteers in solicitation meetings..
Major Gifts Phase: Similar to the process in the lead gifts phase, the major gifts phase is an expansion outward to the next iteration of identified donor prospects. These prospects include high net-worth individuals, institutional foundations and corporations that have affinity for the client's campaign. This is the most volunteer-labor intensive time during a campaign. The most effective method of securing gifts at this level is through personal involvement and solicitations.
Community Engagement Phase: The community engagement phase of a campaign seeks a significant number of smaller gifts, as well as generating the broadest possible public awareness about the project and its regional long-term benefits. Smaller donations at this level are not usually made through personal solicitations but rather through online technology and mass marketing efforts.