INSIGHTS
Thinking out loud about what it takes to build a funded organization.
Frameworks, perspective, and hard-won thinking from 17 years of sitting beside organizations at their inflection point — on fundraising, organizational development, and what it really takes to go from resource-scarce to resource-rich.
The 7 Stages of Professional Fundraising
Most organizations that come to COGEO asking about capital campaigns are asking about the third step in a three-step process.
They've skipped the first two. Sometimes intentionally, because they didn't know they existed. Sometimes because someone told them they could. Either way, skipping them is one of the most common and costly mistakes in fundraising.
Understanding why starts with understanding what a capital campaign actually is — and what it isn't.