COGEO and Capitis Consulting Announce Strategic Partnership to Strengthen the North American Sport Sector

Toronto, ON — COGEO and Capitis Consulting are excited to announce a new strategic partnership aimed at fostering thought leadership and enhancing the development of amateur sports organizations across Canada. This collaboration marks COGEO’s formal launch into the Canadian market, paring its organizational development and fundraising services with Capitis Consulting’s expertise in advising on the sustainability of Canadian amateur sports.

This partnership is built on a shared mission: to help amateur sport organizations become more effective, sustainable, and better equipped to serve their communities. As thought partners, the two firms will collaborate on high-level strategy and organizational development.

“This is a huge transformational moment for the Canadian market,” said Patrick Sampson, CEO of COGEO. “Given current market factors and realities, the Canadian tax-exempt market is primed to launch its robust era of professional development/fundraising and professionalize its systems and organizational cultures, accordingly. We couldn’t be more pleased to lead this transformation in partnership and at the guidance of our partner Capitis.”

Capitis Consulting, established by industry expert Paul Varian, is widely recognized as a leading advisory firm for amateur sport organizations, specializing in strategic planning, board governance, and organizational evaluation. Varian, a widely recognized consultant and author, has spent over a decade helping national governing bodies and community clubs navigate the complexities of the sport sector.

Paul Varian, President of Capitis Consulting, says, “Capitis Consulting is delighted to be partnering with COGEO to help drive long-term financial sustainability in Canadian amateur sport. For 14 years, Capitis has been developing Canadian amateur sport by targeting capability and excellence in and around the Boardrooms’ of amateur sport organizations. However, the one area we have constantly found to be a strategic competency gap in the system is in the area of fundraising – raising game-changing sums of revenue through sources that don’t involve charging a fee for a sports program. Teaming up with a proven leader in this space as COGEO is gives Capitis the opportunity to develop important fundraising capability in its clients, so they can execute the strategic ambition we help them build, and better the lives of millions of Canadians through sport, particularly youth.”

This partnership represents a significant step forward for the amateur sport industry, bridging the gap between U.S. and Canadian markets to share best practices and drive innovation for the next generation of athletes and athletic organizations in Canada.

For more information about COGEO, visit https://www.cogeo.us/.

For more information about Capitis Consulting, visit https://www.capitisconsulting.ca/.