Chapter 8: Corporate Outreach
This lesson provides the foundational knowledge for why and what to do when pursuing corporate partnerships. The next step is to put this knowledge into practice by performing an Economic Impact Analysis.
Task: Your task is to start mapping your organization’s activity to quantify your assets.
For Beginners (Sapling Stage): Make a simple list of all your organization’s activities (e.g., weekly practices, league games, tournaments, community clinics). For each activity, estimate the number of people who attend, the duration, and how often it occurs.
For Emerging Tax-Exempt Organizations (Branching Out Stage): Begin calculating the metrics generated by your organization's activities. Map out five prospects that could be interested in learning more about the opportunities you present and metrics you generate. Arrange introductory conversations to discuss their needs and goals as a company and think about how you can customize an offer back to the company.
Resource: To assist you, we've prepared a comprehensive guide: "Your Corporate Partnership Toolkit." This guide outlines a five-step process for initiating corporate sponsorships. It details how to determine the value of your organization's sponsorship opportunities, bundle them for increased worth, create professional materials, and find interested corporations within your existing network rather than relying on cold outreach.